A Dreamy Organic Space with Mixture of Hard and Soft Elements
The new flagship store for lingerie brand Gisela at a corner location in Malaga, Spain presents a tranquil, organic environment in contrast to the busy pedestrian shopping lanes outside. It was designed by Ciszak Dalmas in collaboration with Matteo Ferrari Studio, both based in Madrid.
The new store concept is a mixture of hard and soft elements, combining bespoke curtains, irregular partitions, and unique columns. It seeks to pay homage to contemporary feminine intimacy, delicacy and authenticity. The customer is surrounded by a harmonious space which integrates a sense of raw beauty while encountering the collection of the brand through the displays and in the dressing rooms.
The architecture and garments are in dialog with each other. Five full height windows with light backdrops bring this dialog from the inside to the outside.
The store is entirely furnished with bespoke pieces, such as the cash desk, stools, tables, props, and visual accessories. A marble known as “white gold”, from quarries in the town of Macael in southern Spain, has been used for the wall finishes and the clothing display, together with lacquered and copper metals for the hanging systems.The marble’s scratched finish highlights its properties.
The fitting room curtains are produced by overlapping several layers of tulle, a mesh-like fabric, thus generating an optical effect of transparency. The handmade curtains are in various shades of make-up color. Vermiculite columns have been treated with plaster, to create an unexpected experience of beauty through a random-like natural sensuality. Earthy colors have been chosen for the store’s furniture, in contrast to the warm and neutral tones of the ceiling, walls, and floor.
The interior design has been an exercise in experimentation, while seamlessly combining functionality and aesthetics.
Project: Gisela Flagship Store / Location: Calle Nueva 9, 29005 Malaga, Spain / Architects: Ciszak Dalmas / Client: GISELA / Floor area: 70m2 / Completion: 2021 / Photograph: ©Asier Rua
