Weaving with light steel
More and more brands are moving from offline to online in particular along the trend of untact society resulted from COVID-19. Consumers are less interested in offline shops that only sell products. To vitalize offline shops, there should be special strategies that can attract consumers.
Spyder Haven building, located in Namyangju city, Gyeonggi do, plays its role as a complex sports and culture space as well as an outlet shop meeting the trend.
The design concept is ‘The Power of Core’, while the slogan of Spyder brand is ‘LIMITLESS’. It shows the source of hidden power of Spyders that challenges limit. It suggests that a brand can satisfy consumers with the space of Spyder Haven as a community hub.
Atypical shape of pipe structures that stretch upward emphasizes facade design showing spider’s web. It also visually carries strong image of the brand revealing its identity at the same time. It is nature friendly not downdating the surrounding or the environment.
The building is provided with futsal game and training programs at the stadium outside the shop so that the customers will participate in the league and classes besides purchasing goods. They can positively participate and understand the brand through the programs. The customers will vary according to their interests or purposes.
If you enter into the futsal stadium, there are two buildings, outlet and studio.Stud was used as finishing materials for the outlet of which the main goal is selling products. People can get the image of rough space with the densely arranged studs that are attached vertically to the wall. The walls can be used flexibly if necessary using the channel system inserted regularly between the studs. It accomplished unique and strong image with hanger design that makes use of rack furniture. Studio is a complex space that can accommodate sports leagues held by Spyder Korea, youtube filming and picture takings. It can also be used as Spyder Lap. They can install stage lightings using the truss structure on the ceiling. With its minimal finish, they can enjoy variety of activities.
Spyder Haven is an unique outlet space with attracting design using industrial materials that are easily found anywhere. It provides consumers with variety of contents so they can see the identity of the brand since Corona pandemic.
Project Name: Spyder Haven Store / Spatial Design: Betwin Space Design / Location: 1182-35, Sure-ro, Hwado-eup, Namyangju-si, Gyeonggi-do, Korea / Client: Spyder Korea / Use: Spyder Outlet Store & Complex Sports Cultural space / Area: 224m² / Finishing materials: Floor_Epoxy; Wall_Stud, CRC Board, Paint; Ceiling_Paint / Completion: 2020.6 / Photographer: ©Yongjoon Choi (courtesy of the architect)
