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Home Architecture World

White cube makes the exhibits stand out

Porcelanosa Store

Gonzalo Mardones Arquitectos

Porcelanosa’s new showroom, in Santiago de Chile, is located on Luis Pasteur Avenue in the Vitacura district – a commercial road within a mainly residential neighborhood. The building has been placed slightly below street level in order to create a direct relationship between the street and the two public levels of the building – it communicates with the pedestrian to showcase the interior life of the store. At the same time, the building links to the imposing geography of the area, which lends it a double relationship with its environment of street and hills.

The volume is programmatically divided into three floors that are interspersed spatially: the access level is the showroom open to the public, the upper floor contains offices, meeting rooms and a large event terrace that opens to the north and south; the sub-ground floor is the warehouse.
The building has been built entirely in visible reinforced concrete, solving the different spatial realities with a single material – interior, exterior and intermediate spaces – as well as allowing for the necessary solar control to create a high-quality building with natural light and low energy consumption. The building opens as a showcase to the south (light) and closes to the north (sun), allowing a controlled interior natural lighting. Finally, the building acts as an expository white cube, which seeks to highlight the products exhibited. It is a building open to the public that reveals its inner life and links to its surroundings.

Project: Porcelanosa Store / Location: Luis Pasteur 6130, Vitacura, Santiago de Chile / Architect: Gonzalo Mardones Arquitectos / Builder: Salvador Errázuriz / Structural engineer: Ruiz y Saavedra / Landscape: Adriana Errázuriz / Site area: 403.76m² / Gross floor area: 681.06m² / Completion: 2018 / Photograph: ©Pablo Casals Aguirre (courtesy of the architect)

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Tags: Chilestore


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